Top 5 Reasons Why Every Business Needs a Website
Maybe your business doesn’t sell anything online, or you use a Facebook, Instagram, Twitter or even Etsy page to communicate with your customers. Does this mean you don’t really need a website?
1. Perceived Value
Everyone from prospective customers, to vendors to banks you’re asking for a loan are going to be looking for your website, and it better be good. Not only does a website with valid and up-to-date information support the feeling in the eyes of the public that you’re a “going concern”, it also validates your legitimacy with lenders and vendors who want to do business with you.
2. Business Goals
This one may seem crazy, but by building a website you will be forced to rethink what you’re doing and what feels important enough to share with the public. Creating a new website gives you an opportunity to review current business practices even up to how your customers contact you and how you want to interact with them. It gives you a chance to look at potentially underperforming product lines and make a decision about whether to continue or at least downplay them. It may even prompt you to review your pricing decisions as you’re researching other local, regional or national competitors for best practices!
3. Customer Communication
From gathering customer feedback to digging deep into your analytics data on the site, few tools are more comprehensive and valuable for gathering customer insights. Implementing free Google Analytics tools on your website will let you easily see which products, pages or information is most compelling to your users so you can revise, add more of that type of product or information, or tweak underperforming pages and products to see if they resonate with your audience. Making changes on your website can be much faster and easier than changing printed marketing materials, allowing you to run short-term sales or discounts or try bundling several different products together, or even merchandising products in different ways. Testing these concepts online is almost always easier than doing it in your physical location.
Websites also help keep your customers informed. Instead of stating the same message several times a day in your store or on the phone, pushing your message out on your website scales the voice of your business exponentially.
4. Building A Website Is Easier Than You Think
Hiring a professional web development firm may be more reasonable than you think, especially when you consider the potential investment in time and energy of creating a website yourself. Simple design tools such as WordPress make it easy and cost-effective for even small businesses to have a custom home on the web, and professionals can help you execute a site that maintains your business’s personality while keeping the costs down. Also, keep in mind that a search engine optimization expert will make sure that your website is fully optimized so that it will rank high in the SERPS.
5. Beating The Big Dogs
Have a niche product, but not sure how you can get it out into the world since you’re not one of the 800-pound gorilla megamarts? A personalized website can give you reach way beyond your neighborhood and local arena–even a global reach if that’s where your interest lies! With smart marketing, your website can give a personal voice to your message with an undeniable reach into the world.
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