How Social Media Marketing Can Benefit Your Westchester SEO Campaign
In 2015, social media marketing is not just a secondary marketing tool; for most businesses it should be a primary method of communication right up there with a well optimized website design. Inexpensive, fast and relatively easy–social media marketing can help supercharge and support your other marketing and advertising efforts.
Grow Brand Loyalty And Recognition
Nothing says ‘loyal brand’ like going on Facebook and finding that your favorite local brand has over 1,000 fans, or that a national brand you’re researching for a potential purchase has hundreds of thousands of fans. Businesses that actively grow their social following are expanding their word-of-mouth referrals exponentially because of the increased breadth and reach of social. As a consumer researching two unfamiliar brands–which would you choose? A brand whose social media presence, reviews and customer interaction are robust and positive, or a brand who hasn’t taken the time and effort to reach out to their customers? Which brand inspires a feeling of positive customer service, proactivity and quality?
Higher Conversion Rates And Lower Costs
Many times, your cost for a social conversion is only the cost of creating a small piece of content like a customer story and posting it. No expensive television ads, no print buys–not even local radio can have the same immediate and positive effect that social marketing can have on your sales volume. Finding the right market, actively building your audience and offering valuable content have the long-term benefit of higher conversion rates and lower costs per customer acquisition or sale.
Improve search engine ranking by continuously pushing out good quality social content over a variety of channels. As you gain social legitimacy with your customers and your content becomes more valued, search engines will recognize that value. The other side benefit of generating amazing content is that when you do decide to add some paid social marketing or advertising to the mix, your content is more likely to rank highly. With most social marketing platforms like Facebook, Twitter and now Instagram, ads are “graded” and higher-performing ads cost you less per impression and action–reinforcing the need for high-quality content by businesses.
Customer Listening Post
Want to hear what’s right or wrong with your business? Just listen. Social marketing gives us insight into our customers needs and feedback in a way we could have only dreamed about in the past–or discovered through extensive and expensive in-person interviews or focus groups. Social transparency goes both ways so while your customer is rejoicing that they can reach a “real person” on Twitter, you can utilize social sniffing tools to see whether your customers feel positively or negatively about your brand. A perfect example of recent use is McDonald’s campaign to offer breakfast all day long. McDonald’s marketing teams discovered a high amount of negative customer sentiment towards them because of ending breakfast at 10:30 am, leading to a massive operational change. McDonald’s then used actual Twitter feedback from customers as part of their marketing campaign to launch the new breakfast hours. Social marketing at its best!